Snapchat wants to ask a single question through a survey to 5,000 of their current customers. Which of the measurement scales on Lesson 5, Page 6 would you choose for this questions (pick on measurement scale from the following six options: graphic rating scale, itemized rating scale, rank-order scale, semantic differential scale, Likert scale, or purchase intent scale)? Explain why you chose this measurement scale in 100 words maximum