Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Snappy Plants operates a commercial plant nursery where it propagates plants for garden centers throughout the region Snappy Plants has $5,100,000 in assets, Its yearly
Snappy Plants operates a commercial plant nursery where it propagates plants for garden centers throughout the region Snappy Plants has $5,100,000 in assets, Its yearly fixed costs are $650,000, and the variable costs for the potting soil, container, label , seedling, and labor for each gallon-size plant total $1.90. Snappy Plants volume is currently 500,000 units. Competitors offer same plants at the same quality, to garden centers for $4.25 each. Garden centers then mark them up to sell to the public for $9 to $12, depending on the type of plant. Read the requirements Requirement 1. Snappy Plants' owners want to earn an 11% return on investment on the company's assets. What is Snappy Plants' target full product cost? Revenue at current market price 950000 Less: Requirements Desired profit Target full product cost 1. Snappy Plants' owners want to earn an 11% return on investment on the company's assets. What is Snappy Plants' target full product cost? 2. Given Snappy Plants' current costs, will its owners be able to achieve their target profit? 3. Assume Snappy Plants has identified ways to cut its variable costs to $1.75 per unit. What is its new target fixed cost? Will this decrease in variable costs allow the company to achieve its target profit? 4. Snappy Plants started an aggressive advertising campaign strategy to differentiate its plants from those grown by other nurseries. Snappy Plants does not expect volume to be affected, but it hopes to gain more control over pricing. If Snappy Plants has to spend $105,000 this year to advertise and its variable costs continue to be $1.75 per unit, what will its cost-plus price be? Do you think Snappy Plants will be able to sell its plants to garden centers at the cost-plus price? Why or why not? Choose from any list or enter any number in the input fields and then click Check parts
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started