Sneakers have revolutionised fashion, lifestyle and the environment. Sneakers and streetwear have revolutionised fashion, lifestyle and the environment. Global Footwear Market Report 2021, reports that the Sneaker Market is Projected to Reach $403.2 Billion USD by 2025 - Driven by New Design Trends and Rising Discretionary Spending Among an Expanding Middle Class Population. From Nike, Toms, Puma, Adidas to Converse, Veja, Yeezy to Gucci, Louis Vuitton and Chanel everyone is wearing sneakers. Kanye West, Mark Zuckerberg, Taylor Swift, Virat Kohli, Beyonce and people from all walks of life both young and old are wearing sneakers. The sneaker industry like all industries has had to pivot itself to environmentally friendly and sustainable sneakers. Spain, Italy and many countries in South America are leading the way in producing sneakers made of recyclable materials including food. here you will audit, analyse and evaluate the social and digital media of an environmentally and sustainable sneaker brand to identify how the company uses information technology through its social and digital media to support its Marketing and Sales function and build the Environmentally Sustainable brand.

Introduction

Describe the history of the environmentally and sustainable sneaker brand (You can use Nike, ID.Eight, Toms, Allbirds, Veja, Flamingos Life, Cariuma, Native, Nisolo, Sole Rebels, Oliver Cabell, Thousand Fell and Adidas or other brands that fit this criteria). You can use Australian or international sneaker brands.

Discussion

Discuss (in the 3 rd person) why this environmentally and sustainable brand was chosen to be audited, analysed and evaluated.

SNEAKERS | SUSTAINABLE & CRUELTY FREE | From Fruit Waste by ID.EIGHT Kickstarter https://www.gq-magazine.co.uk/gallery/eco-friendly-trainers https://www.nbcnews.com/shopping/footwear/best-eco-friendly-shoes-sustainable-n1190646 https://int.cariuma.com/pages/about-us

Audit and Analysis: Visit the brand's website and audit their social media platforms. You should be investigating the traditional website advertising and the social media platforms (Facebook, WeChat, Instagram, Pinterest, Snapchat, QQ, Tumblr, Qzone, LinkedIn, Youtube, TikTok, Twitter etc.).

As a future IS professional audit, analyse and evaluate the brands website and use of social media that is currently present. Based upon research, is the website and social media platforms engaging? Evaluate, discuss and provide evidence. Discuss how your chosen brand engages their audience in its marketing of Corporate Social Responsibility (CSR) sneakers. Your discussion should centre on the production of ecofriendly and sustainable products. Does the company or retailer actively engage with their customers? Using research that you have conducted in the landscape of social media discuss whether the website and social media platforms are engaging? Use Quesenberry's tool Social Media Audit and review two or more of the social media platforms being used by your chosen brand (https:// hbr.org/2015/11/conducting-a-social-media-audit). Justify using evidence.

Recommendations using Porter's Value Chain model

Use the Porter's Value Chain model to identify and explain the business's primary activities using the company website and the social media channels to obtain this information. (Focus on Marketing and Selling). Make three recommendations to the Sneaker Company or Sneaker Retailer on how Porter's model can enhance or maximise marketing (exposure and impact) selling (increase sales traffic).

Conclusion:

Discuss the actions that the Sneaker Company or retailer should engage in so as to increase sales and engage more actively with its customer base in the purchase of ecofriendly and sustainable products. What other types of social media (based upon research) should be introduced to the company or retailer?

Recommendations:

Make three recommendations to the Sneaker brand on how the company can enhance or maximise the value offered to 'customers' by producing more ethical sneakers and delivering a strong message via Social Media and their official website.