Snow Showers operates a Rocky Mountain ski resort. The company is planning its lift-ticket pricing for the coming ski season. Investors would like to earn 16% a return on the company's $110 million of assets. The company incurs primarily fixed costs to groom the runs and operate the lifts. Snow Showers projects fixed costs to be $33,300,000 for the ski season. The resort serves about $740,000 skiers and snowboarders each season. Variable costs are about 10 per guest. Currently, the resort had such a favourable reputation among skiers and snowboarders that it had some control over the lift-ticket prices. Assume that Snow Showers reputation has diminished and other resorts in the vicinity are charging only $68 per lift ticket. Snow Showers has become a price-taker and won't be able to charge more than its competitors. At the market price, Snow Showers managers believe they will still serve 740,000 skiers and snowboarders each season. 2. Assume that Snow Showers has found ways to cut its fixed costs to $29 million. What is its new target variable cost per skier/snowboarder? Compare this to the current variable cost per skier/snowboarder. Comment on your results. Complete the following table to calculate Snow Showers new target variable cost per customer. (Round your final answer to the nearest cent.)