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Snowie , owned by Carl and Gordon Rupp, is a company that provides training, equipment, and supplies for operating a shaved ice business. Shaved ice

Snowie, owned by Carl and Gordon Rupp, is a company
that provides training, equipment, and supplies for operating
a shaved ice business. Shaved ice is an ice-based refreshment
made by shaving a block of ice into a fluffy, snow-like ice.
The product is served in cups with flavored syrups added to
the ice. Due to its fine texture, shaved ice absorbs the syrup,
making each bite flavorful. Snowie does not sell franchises.
It sells a wide array of equipment and supplies, including ice
shavers, kiosks, carts, buses, syrups, cups, and other supplies
to independent operators.
PART 1: COST-VOLUME-PROFIT ANALYSIS FOR A
SNOWIE KIOSK
Assume that you are evaluating whether to start a Snowie1
business.
You could operate a shaved ice kiosk at fairs, downtown areas,
and other outdoor events. The kiosk is portable with wheels
and a hitch. It has plenty of storage place, work area, electrical
outlets, lighting, and a water system. The flavored shaved ice,
a Snowie, is normally offered in three sizes. For this case, we
are going to assume that only one size is offeredthe large size,
20 oz. The large Snowie sells for US$4.00. See Table for a list of
all costs related to a large size Snowie.
In this case, use straight-line depreciation with a fiveyear life and salvage values of zero for both the ice shavers
and the flavor station. All monetary amounts in this case are
expressed in U.S. dollars.
PART 2: SPECIAL-ORDER PRICING FOR A
SNOWIE EVENT
Assume that Main Street Kent, an organization that hosts
outdoor events in downtown Kent, approaches you about
bringing your Snowie kiosk to the Octoberfest in Kent for one
day in October. Main Street Kent will provide the cups for the
event that are branded with the Kent Octoberfest logo, so you
will not have any cup costs for this event. Main Street Kent
will also not be charging you a registration fee for this event.
Main Street Kent will allow you to advertise your business
in its mailings for two months at no cost and asks you to cut
your Snowie price for this one event to US$3.00 in exchange
for the free advertising. You have no other event scheduled
for this one day in October, and you would work the event by
yourself (you will not pay an employee for this one-day event).
You anticipate that you will sell 200 Snowies on this one day
at Octoberfest. Do you accept Main Street Kents special price
offer? Why or why not? Support your answer
Costs
All listed costs relate to the large size Snowie
Ice per Snowie $0.20
Spoon straw (need one per Snowie) $0.02
Styrofoam cup (need one per Snowie) $0.08
Napkin per sheet (need two per Snowie) $0.01
Servings per gallon of syrup 28
Cost per gallon of syrup (includes concentrate, preservative,
and sugar)
$4.25
Hourly rate for workers $10.00*
Event registration fee per day $25.00*
Electricity, insurance, maintenance, and permit costs per month $250.00*
Kiosk rental per month $650.00*
Purchase cost of two ice shavers (five-year life) $3,180.00
Purchase cost of a flavor station (five-year life) $1,080.00
Number of days you anticipate opening the Snowies Kiosk per month -10 days, Number of hours you will work per day -10 hours per day
Number of hours you will pay employees per day -6 hours per day
Work to synthesize your answers to the case study together. Follow the guidance in the rubric for points.
REQUIREMENTS
1. Specify your assumptions about the following items:
a. Number of days you anticipate opening the Snowie
kiosk per month _______
b. Number of hours you will work (no wages required)
per day ________
c. Number of hours you will pay an employee to work in
the Snowie kiosk per day _____
2. Is the cost of syrup a variable or fixed cost with respect
to the number of Snowies sold? What is the cost of syrup
per Snowie? (Use four decimal places in your response
and all calculations for this question.)
3. Is the cost of the worker attending the kiosk a variable
or fixed cost with respect to the number of Snowies sold?
What is the cost of the workers wages per day and per
month?
4. What is the total variable cost per Snowie (per cup)?
5. What is the total fixed cost per month to operate the
Snowie business?
6. Calculate the number of Snowies that you need to sell
each month to break even.
7. How many snow cones must be sold to achieve an
operating profit of US$2,000.00 per month (before tax)?
8. Think about the break even and target profit quantities
you just calculated. Do you think these quantities are
realistic? Discuss and support your answer

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