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Snyder's Moving company has two segments of customer: Small Business ( SB ) and Residential. 1 0 % of Snyder's 2 , 2 0 0
Snyder's Moving company has two segments of customer: Small Business SB and Residential. of Snyder's clients fall into both categories, using Snyder's as their mover of choice for both their business and personal needs. The remaining clients are split evenly between segments. A client who falls into one category will use Snyder's once every years. Clients who fall into both categories use Snyder's twice every years. SB moves cost more to the clients than Residential moves due to additional insurance costs for Snyder's. The average profit Snyder's makes per move, regardless of which type, is $ Snyder recently launched a marketing campaign to all SBonly clients to encourage them to use Snyder's for residential moves. of recipients decided to do so Assuming the campaign cost $ to execute, how profitable was it $ $ $ $
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