So based on the questions in the picture I am looking for second opinion. This opinion will be summarized and added to what work I already have started. Nothing will be word for word.

Then present a brand in the sports industry as an example of brand perception pertaining to your selected stage. Your example should pertain to a specific sport, franchise, or team (e.g., running, golf, basketball, football, golf, gymnastics, ballet, soccer, fly fishing, hunting, etc.) Choose any sport but be specific in your analysis. While Nike have many different offerings across multiple sports, concentrate on one sport (target market). Other companies may concentrate on only sport. There are different business models. Whatever, the business model, stick to one sport in your brand analysis. The example can also be a specific sports team or franchise such as the NFL or Denver Broncos. Evaluate how your selected brand attempts to manage consumer perception. In other words, what are some of the ways (e.g., logo, spokesperson, jingles, etc.) the brand attempts to manage perception at your selected perceptual stage? As a consumer, how effective do you believe the company/brand is with its positioning marketing strategy for its market? Please include a reference such as a link to an ad, you tube video, cartoon, quote, spokesperson etc.) to support your consumer analysis regarding its effectiveness. Please focus on the brand, not the retail channel alone