So youve set up your business successfully. Youre serving a set of mainly local customers, with a product or service. Up to now everythings gone well. You have a website youre pleased with: it brings new customers. It may even include an online shop. But you keep getting sales messages offering to increase the hits on your website dramatically. And your friends tell you that you need to harness the power of social networking.

1. What does this really mean - harness the power of social networking?

2. What could be those factors that you are great doing? And what's still missing? Identify at least 3 for each.