Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

SoBe nutritional beverages uses twin lizards on every bottle of its products and in all of its promotion efforts. It even has its own Team

SoBe nutritional beverages uses twin lizards on every bottle of its products and in all of its promotion efforts. It even has its own Team Lizard made up of skateboarders, mountain bike riders, and inline skaters that it sponsors. The lizard is used to remind consumers of the product and its benefits. To which of the four PS does this represent?
a. promotion
b. price
c. publicity
d. place
e. product
image text in transcribed

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Strategic Management Text And Cases

Authors: Gregory Dess , Gerry McNamara , Alan Eisner , Steve Sauerwald

11th Edition

1264124325, 978-1264124329

More Books

Students also viewed these General Management questions

Question

What is the sum of the first 50 positive even integers?

Answered: 1 week ago

Question

Prove that as x 1-(x+(x)) 1-x)

Answered: 1 week ago

Question

why is it difficult to establish the standard of care

Answered: 1 week ago