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Sobre el siguiente tema realizar un mapa mental mas incluir mltiples grficos para el entendimiento del tema: - 1.4 Proceso para obtener la ventaja competitiva.

Sobre el siguiente tema realizar un mapa mental mas incluir mltiples grficos para el entendimiento del tema:

- 1.4 Proceso para obtener la ventaja competitiva.

- 1.5 Determinacin de las competencias bsicas de las unidades estratgicas de negocio y matriz GE - Mckinsey.

- 1.6 Insights y motivadores del consumidor.

- 1.7 Generacin de ilustres de consumidores con base en informacin de insights y motivadores de consumo.

- 1.8 Clusterizacion , STP Marketing.

- 1.9 CLV Customer Lifetime Value.

- 1.10 Analisis RFM.

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