SoccerBot360 ofmaketing program: price, place, and promotional activities

SoccerBot360 is a soccer training machine which provides trainees to practice decisive moves in a 360-degree virtual environment with 32 panels arranged in the circle, while its target audience are usually teenagers and athletes. Players could be immersed into the virtual world and practice for themselves with panel screens projected by a high-performance computer and six full-HD video projectors. From the facility, Gamification is set which points would be recorded and results would be registered in the system. Therefore, different trainees could compete with one another or compete as a team. Moreover, Cognitive skills are created in the product which could lead the trainee to achieve their optimal conditions by training their physical and cognitive stress created through the match. Also, there are not only training modes for counting their points in the training, but also there are different modes provided in the product like hand modes for the trainees to train their hand which is designed for the throwing movements.

In the sports market, Bailey (2021) has stated that SoccerBot 360 has become not only a training tool among athletes, but also a product for talent identifications in football. SoccerBot 360 offers a controlled environment to the whole football laboratory in an endeavor to dig out talent players in an effective way with the same benchmark. A famous football team, which is Norwich City F.C., has used SoccerBot 360 for observing players' performance and athleticism and recognizable improvements and performance have shown after using SoccerBot 360. Clearly, SoccerBot 360 has shown its value among other similar products, and it could lead to customers' needs in the market.