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Social Customer Service Takes Off at KLM Royal Dutch Airlines 1. Why does KLM think that Customer Service is the most important application of social

Social Customer Service Takes Off at KLM Royal Dutch Airlines

1. Why does KLM think that Customer Service is the most important application of social media?

2. How does KLM determine which social media platforms to use?

eBayAn E-commerce Pioneer Faces New Challenges

1.What is product discovery and why is it important?

2. Even though eBay is one of the original online retailers, and is one of the largest e-commerce firms, why do financial experts feel the company is struggling?

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