Social entrepreneurship Business Plan

Social entrepreneurship is becoming a hot topic in the startup scene globally. Unlike the conventional start-ups, social entrepreneurs leverage the use of entrepreneurial principles to plan, develop, and manage a sustainable business to achieve social goals. Social entrepreneurs do not just focus on profit but also emphasize in creating a positive impact and a more equitable sustainability society through solutions to socio-economic, cultural, or environmental issues.

The name Kahawa is a Kiswahili name meaning coffee. Besides being interested in profit making, the company is interested in empowering the society by employing youths interested to learn baking skills. The product attribute of Kahawa would be a focus on healthy pastry options. Thus, the community will be encouraged to purchase Kahawa products due to its healthy options Besides, the society would also be encourage to live within a society whose business community is concerned about the welfare of its people. The development of a social enterprise that seeks to empower the society with relevant skills to do jobs is an ideal way for poverty reduction, while at the same empowering the youth with relevant skills to engage them in the society

Please answer the below question related to the Kahawa

1. Management team:Discuss the relevant experiences and background of all the management team members. Critically appraise why the management team has the capability and experience to achieve the social mission. Provide more explanation. (300 wrds)
2. Competitors Analysis: Identify TWO key competitors in Malaysia and develop an appropriate competitor analysis table. Please provide the competitors name and critically analyze and evaluate the key competitors' offerings, market position, overview strategies, and unique selling proposition against your chosen business.Provide more explanation. (400 wrds)
3. Market Analysis: Elaborate the customers' profile and purchase behavior for your business. Explain the appropriate marketing strategy to sell to these customers. Justify your answer on its effectiveness.Provide more explanation. (450 wrds)