Social groupings are often considered in terms of their membership in a generational cohort, as we've seen with identifiable subcultures like "hipsters" and more explicitly with countercultures like the "Beat Generation." To more closely examine how ideas and practices are historically transmitted between generations, Sociologist William F. Ogburn has coined the term "Culture lag" to describe Responses how global manufacturers are too slow to increase production and meet market needs for new technologies. how global manufacturers are too slow to increase production and meet market needs for new technologies. how societies stop producing new technologies and become stagnant. how societies stop producing new technologies and become stagnant. how members of a generation fail to sort themselves into either subcultures or countercultures. how members of a generation fail to sort themselves into either subcultures or countercultures. how older generations might take a long time to accept the ways that a new material technology has affected culture