Social marketing emphasizes social responsibilities and suggests that to support long$-$term success, the company should develop a marketing strategy to deliver values to customers in order to retain and improve both customers and the well$-$being of the company better than its competitors. Social marketing concept is based upon?

a$)$large target market with active buyers

b$)$customer satisfaction and customer welfare

c$)$realization of maximum profit through service of society

d$)$global strategy is focused on the customer