social marketing

Fill in the missing components (your big ideas and major components) of the branding/positioning statement template you work from: "We want (?) to see (?) as (?)." The competition. competing behavior, fun. easy & popular Desired behavior, target audience. description of why desired behavior is better than competing behavior Target audience, desired behavior, description of why desired behavior is better than competing behavior The competition, desired behavior, description of why desired behavior is better than competing behavior