Question
Social Marketing Plan CYBERBULLYING for campaign Situational Analysis - Environmental Scan - PEST ANALYSIS - SWOT Analysis Marketing Objectives - Objective - Target market :
Social Marketing Plan
"CYBERBULLYING"
for campaign
Situational Analysis
- Environmental Scan
- PEST ANALYSIS
- SWOT Analysis
Marketing Objectives
- Objective
- Target market : Analysis of Target Audience & Selecting the Target Market
Marketing Strategies
- Marketing Mix (4P)
- Customer-Driven Market Strategy : STPD
Recommendations for Change
-monitoring, evaluation
-follow up /implementation pla
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Essentials Of Business Research Methods
Authors: Joe F. Hair, Michael Page, Niek Brunsveld
4th Edition
0367196182, 978-0367196189
