Question
Social marketing plan topic: Voter Pre-Registration for persons 16-17 years of age Governor Andrew M. Cuomo signed a series of legislative reforms as part of
Social marketing plan topic: Voter Pre-Registration for persons 16-17 years of age
Governor Andrew M. Cuomo signed a series of legislative reforms as part of his "Justice Agenda" on January 23, 2019.Included in this legislation, was the revision of NYS election statutes to permit persons 16 & 17 years of age, respectively, to pre-register to vote. The rationale is that this practice will promote civic mindedness at a young age and create better experiences in the classroom. Our campaign seeks to increases pre-registration rates for this target demographic.
Please help me with this part:
1) Design a final public campaign: To name only a few possibilities, you could have a guest speaker, a handout, a new social media site for marketing your organization, a press release to get more visibility in the media, a huge event in your area to target new and existing donors, a pamphlet branding someone to make a political run, etc. Just provide sufficient details of each of these campaign components. Each could involve considerations like price, products, place, and promotions. Please be realistic in constructing these components. For example, simply offering your target audience(s) $10,000 each to engage in your behavioral objectives would not be acceptable. Also, do not violate any clear-cut ethical boundaries, e.g. do not knowingly lie to your audience(s).THESE THREE COMPONENTS YOU PICKED MUST USE AT LEAST THREE DIFFERENT, MAJOR PERSUASION TECHNIQUES
(I alread picked the 3 components and the techniques) . I just need help with this part ( Just provide sufficient details of each of these campaign components. Each could involve considerations like price, products, place, and promotions):
Please help me go more indept with these:
- Mobile Registration App - A persuasive technology tool is an interactive product designed to change attitudes or behaviors or both by making desired outcomes easier to achieve" Can these app would be an example of "tunneling" - "leading users through a predetermined sequence of actions or events, step by step
- Large Gatherings - "authority/consensus"
- Print Ad - "picture superiority effect"
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