Social Media Audit *Complete the competitive analysis of Norcini&Ca based to include the key competitors provided. Analysis and Recommendations Analyze the social media platforms used along with the activity of the client and core competitors with the objectives to identify current best approach. This should include data such as thinks like post frequency, average likes, etc. Here are some things to include however you may include other items as required to support your recommendations:

• Discussion on the state of the company and sector social media presences as you see it with examples of top performing content and why your group feels it was effective.
  • Look at current content platforms and all types-paid, owned and earned.
• Recommendations and logic on "
  • The current target market looking at the platforms used based on their digital presence (check to see of social platform is consistent with target market the client wants to attract).
  • Strategy you will use to meet the objectives
  • Detailed target market(s)
• Identify appropriate hashtags for use including branded hashtags.
• External research or support materials as required.
• Include 2 detailed personas using the template provided. Look at paid media options that would help the client achieve their objectives.
• Content Calendar - 4 months with various themes and general content ideas. Break out key themes by week.
• • Ensure you mention types of content for use such as overall content ideas, photo, infographics, video, influencers , etc.