Social media content is important as a key engagement tool with consumers. Companies leverage social media to push brand messages and advertise to influence customers to action.

For your assignment, you are asked to create a social media campaign on a product of your choice (must be Canadian or North America) and support it by creating a digital ad.

Details of your campaign should include how long the campaign will run and how you intend on promoting it, what audience are you targeting (what age group, and what kind of people). Include a budget for a digital ad on each platform you choose. You must also build a content calendar for this period.

 

ASSIGNMENT REQUIREMENTS Cover page Campaign theme Goal/Objective of campaign Target Audience Length of campaign/campaign schedule Budget/costs Key Messages for Campaign Digital Ad REFERENCES 85 marks DETAILS Student name, ID, professor name, name of assignment, due date Creative campaign that aligns to product brand The goal of social media is to increase engagement with customers. The goal of the campaign is to augment user- generated content and build positive brand awareness. CREATE A SMART GOAL what age group, and what kind of people). You must also build a content calendar for this period. This includes identifying all posts in the campaign including how often your digital ad will be posted and when they will be scheduled. Include a budget with costs on each social media platform you intend to use Ad messages Marked for creativity, key messaging, ad appeal, type of message execution styles, unique selling proposition (USP) APA Format for all references used in building your campaign, including any websites, other campaign examples, etc. must be included MARK 5 marks 5 marks 10 marks 10 marks 15 marks 10 marks 10 marks 15 marks 5 marks