social media

D Question 37 1 pts Many businesses hire influencers. Selecting the right one is important. As discussed in class, which of the following is NOT a type of influencer: Celebrity International O Micro Macro Question 38 Which of the following characteristics is a top benefit of using MICRO-influencers: high level of engagement O Low ROI O High CPM O High levels of reach Question 39 In business marketing, what is considered the top priority for influencer marketing campaigns (when determining objectives): O Higher click through rate Generating brand awareness O Higher ad spend O Increasing sales D Question 41 1 pts If you're trying to grow your brand, what are some of the current metrics (analytics) that help measure success: Sales and conversion rate Saves, followers, shares CTR and CRM Followers, website clicks and sales