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Social media developers work hard to learn what features, notifications, and experiences make their platforms better. What is the major drawback to this improved user

Social media developers work hard to learn what features, notifications, and experiences make their platforms "better." What is the major drawback to this improved user experience?
Social media activity is psychologically addictive.
Social media advertising causes online impulse purchases.
Social media celebrates too many mediocre influencers.
Social media platforms feature too many advertisements.
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