Social Media Exercise 1. Although Nike was founded in the Pacific Northwest and still has its corporate headquarters near Beaverton, Oregon, the company has become a multinational enterprise. The firm employs more than 35,000 people across six continents and is now a global marketer of footwear, apparel, and athletic equipment 2. Because it operates in 160 countries around the globe and manufactures products in over 900 factories in 47 different countries, sustainability is a big initiative for Nike. Today, Nike uses the YouTube social media site to share its sustainability message with consumers, employees, investors, politicians, and other interested stakeholders. To learn about the company's efforts to sustain the planet, follow these steps: Make an Internet connection and go to the YouTube Web site www.youtube.com) o Enter the words "Nike and "Sustainability in the search window and click the search button o Students' answers will vary depending upon the videos you watch efforts. [Outline the three videos watched] that Nike is a good corporate citizen because of its efforts to sustain 3. View at least 3 different YouTube videos about Nike's sustainability 4. Based on the information in the videos you watched, do you believe the planet? Why or why not? [Detailed explanation] 5. Any of these should lead you to believe that Nike is a good corporate citizen; in fact, it is an industry leader in sustainability and has won awards because of its success in this area. [Discuss fully] 6. Prepare a two page report that describes how Nike is taking steps to reduce waste, improve the environment, and reduce its carbon footprint while manufacturing products around the globe Social Media Exercise 1. Although Nike was founded in the Pacific Northwest and still has its corporate headquarters near Beaverton, Oregon, the company has become a multinational enterprise. The firm employs more than 35,000 people across six continents and is now a global marketer of footwear, apparel, and athletic equipment 2. Because it operates in 160 countries around the globe and manufactures products in over 900 factories in 47 different countries, sustainability is a big initiative for Nike. Today, Nike uses the YouTube social media site to share its sustainability message with consumers, employees, investors, politicians, and other interested stakeholders. To learn about the company's efforts to sustain the planet, follow these steps: Make an Internet connection and go to the YouTube Web site www.youtube.com) o Enter the words "Nike and "Sustainability in the search window and click the search button o Students' answers will vary depending upon the videos you watch efforts. [Outline the three videos watched] that Nike is a good corporate citizen because of its efforts to sustain 3. View at least 3 different YouTube videos about Nike's sustainability 4. Based on the information in the videos you watched, do you believe the planet? Why or why not? [Detailed explanation] 5. Any of these should lead you to believe that Nike is a good corporate citizen; in fact, it is an industry leader in sustainability and has won awards because of its success in this area. [Discuss fully] 6. Prepare a two page report that describes how Nike is taking steps to reduce waste, improve the environment, and reduce its carbon footprint while manufacturing products around the globe
