| Social media habits by age group 95% 95% 94% 90% 90% 85% 832 80% 78% 75% 72% 72% 70% 67% 87% 65% 62% 61% 60% 54% 55% 50% 47% 45%% 42% 40% 35% 30% 25% 23%% 20% 16%% 15% 12% 12% 10% 7%% 5% Have a social media account Checks social media daily Actively interacts with others Usea social media to get nows Likely to act on online information 16 to 24 25 to 34 35 to 44 45 to 54 55 to 64Social media habits by continent 89% 90% 17% 85% 75% 73%% 70%% 70% 65% 659% 569 36% 31% 20%% 18% 20% 16% 15% 12% 10%% 5% Actively interacts with others Uses social media to gut news Likely to act on online information Have a social media account Chicks social media daily