Social Media impact on hiring

Today, social media has a huge impact in most people lives. There is a trend today for an employer to use social media in hiring. The first way businesses use social media platforms are by advertising a position. Further, businesses use it to screen applicants by viewing their social media page. Employers use the social media as another form of background check. Do you think it is fair for businesses to base part of their decision to hire or not on someone's social media profile/ content?