Social media is a way to reach customers and build brand awareness. We also use social media for our interactions with friends and family. In 2 5 0 - 3 0 0 words, compare and contrast one social media platform (such as Facebook or Twitter), and how you would use that platform differently in a business setting than you do in your personal life. In your post, use examples to support your ideas.

Learning Outcome: - Identify professional applications of social media networks

Initial Post: Use terminology and concepts learned in your text. You may use outside references to support your response. Be sure to use A P A formatting for your citations and references.

Feel free to share some of your favorite brand social media handles as part of your post. Or is there a brand that you feel handled a particular PR scandal well? You may want to share that as part of your discussion too. When companies produce content that is personalized, it's inherently going to be more useful and relevant for the target audiencewhich means the audience is more likely to engage with the brand. Research says 56% of people experience a boost in engagement because of personalized marketing.

Does it engage you? Why or why not?