SOCIAL MEDIA MARKETING PLAN FOR Lancme - research and analyze use of social media.

Must analyze the use of the following social media tools: Facebook; Twitter (or SINA Weibo); Instagram; YouTube; WeChat; Tik Tok; UpLive; Pinterest (if any)

This report as the type of report created by a social media consultancy firm before a first meeting with a client. The goal is to assess where the client is in terms of their social media use while providing a sense of what the firm would/could do for them if they were to hire it. The report should include the following sections:

1. Introduction: Introduce the company and what it is that they do and why social media is important to their business; HINT: Look at the industry they operate within as well as norms/standards for social media use in that industry. It may be useful for this section to search Business Source Premier, ABI Inform Global and Google for "social media and ______________" where blank is the name of your company/brand or industry.
2. Overall summary of social media use: Briefly summarize the company's history with social media and current use of social media along with the overall strategic focus from one or several of the above purposes; Can you identify who manages social media for the business (marketing department, outside social media advertising firm etc.) Are they using the different tools like Twitter, Instagram Pinterest etc in ways that re unique or duplicative? How are they leverage each tool for best effect/impression?
3. Use of each listed tool: List how each tool is used; provide examples; infer the primary purpose from those listed above
4. Assessment and recommendations: Assess overall social media use. Make at least three recommendations based upon your assessment and research; HINT: Consider a Social Media SWOT analysis that looks at strengths, weaknesses, opportunities and threats associated with the firm's use of social media which might points towards recommendations.
5. References