"Social Media Metrics"

Please respond to the following: Conduct a brief content analysis of NASCARs social media presence. What strategy are they following and what kind of content are they producing? Why do you think it has worked so well? Measurement, metrics, and return on investment (ROI) are very important. Do some research and find what experts agree to be the top social media metrics that prove real ROI. How can businesses use these metrics to improve their social media strategy?