Social networks like Facebook/Instagram combine easy to publish web pages, user generated content, and the 'social graph' in the growth and vitality of their communities. Discuss these elements and the relative importance of each. What are the most important elements for marketers? Discuss the relationship of Facebook, Messenger, Instagram, and WhatsApp, and speculate as to the future of the ecosystem. What is the role of e-commerce and influencers? How do you expect current news about data sharing and privacy to impact the company's usage? What trends might make Facebook get eclipsed by the 'next big thing'? What is/can Facebook do to remain relevant? Use specific examples to make your points.