Societal Marketing is a marketing concept that companies use, which prioritize addingvalue to consumers and society as a whole, while still generating profits. Obviously, a company would like to provide a product or service to a customer in the most efficient manner, in order to generate revenue. However, with this concept in mind, the goal is to also benefit an important cause that society has deemed important and necessary.

For example, I used to work with BMW, an automotive company that is known for producing performance vehicles. With the changes in society regarding the environment and climate change, BMW has made some positive efforts that align with the societal marketing concept. Not only have they identified what customers need in vehicles for mobility purposes, but through innovations in battery technology, have provided electric solutions for transportation demands. With that said, consumers are provided with an electric vehicle, the company earns revenue through the sale of each environmentally friendly unit, and society benefits from greener transportation solutions.

Please give me a brief idea and opinion based on the above ideas