Question
Socres Sport Industries has decided to go ahead and start development of an innovative sport product. The total R&D costs are estimated to reach around
Socres Sport Industries has decided to go ahead and start development of an innovative sport product. The total R&D costs are estimated to reach around $800,000 with launch costs mounting to $145,000. The current annual market size is estimated to be around 136,000 and is expected to grow at 4 percent every year. The market share Socres hopes to capture in the first year is 6 percent and is projected to grow by 25 percent each year for the next 4 years. Each unit of the product is anticipated to generate revenue of $280 while incurring variable costs of $150. A discount rate of 6 percent is assumed.
Calculate the projected sales for year 1. (That is, the estimated sales volume (number of units) for the first year considering the market size and Socres market share)
A. 136,000 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
B. 21,000 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
C. 8,160 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
D. 1,800,00 Calculate Total Project Costs.
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