Solar Confectionary develops a new candy bar and plans to sell each bar for $1. Solar predicts that 1 million candy bars will be sold in the first year if the new candy bar is produced and sold, and includes $1 million of incremental revenues in its capital budgeting analysis. A senior executive in the company believes that 1 million candy bars will be sold, but lowers the estimate of incremental revenue to $700,000. What would explain this change?

		a lower discount rate
		excessive marketing costs to sell the 1 million candy bars
		cannibalization of 300,000 of Solar Confectionary' other candy bars
		a higher selling price for the new candy bars