Solutions of that case study

Document Related Documents Related Textbooks Paga I 5 1! HUZ txam txemplar QUESTIONS IVIBI'ZUlj CASE STUDY - GOLIATH QUARRY PRODUCTS lGQP) Introduction Goliath Quarry Products (GQP) was formed in the late 1960's in the UK to supply quarry equipment that required strong, robust machinery capable of crushing and screening 6000 tonnes ofquarry rocks per day. As the market developed GQP became a leading global supplier. GQP's production facilities expanded from one factory site tofour4 factory sites in the UK. The main focus for GOP became new product development and ensuring that it maintained the quality and reliability synonymous with its brand. In the last decade new low-cost competitors have entered the market and are starting to reduce GQP's market share. GQP needs to concentrate on costs if it is going to sustain its market share leadership. GQP directors insist that it must maintain its brand image but achieve the same quality product at a lower cost. This may involve the use of low-cost country sourcing. Areas of concern for low-cost country sourcing are as follows: - Poor quality product . The passing of title . Initial prices increasing once a commitment to supply has been made - Orders not shipping on time and 'premium' transport arrangements having to be made . Lowcost country suppliers subcontracting work and GOP not being aware that they have done this. This may result in poor quality. The supply base Simon Jones is one of GQP's Supply Chain Managers and is responsible for the procurement ofthe fabrications for his site. The fabrications supplier base for GOP is mainly local. Simon realises that if he is to reduce costs he needs to expand his supply base, introduce competition and consider procurement from lower cost countries. Simon needs to review the range of fabrications and nd product lines that would be suitable for low-cost country sourcing. Simon decides that the best way to do this is with the next planned new product introduction in 6 months' time. Simon drafts a sourcing plan outlined in Table 1. Table 1 Estimate Task Description duration Predecessor (weeks) A Identify a product line suitable of sourcing globally 2 8 Gather drawings, material and nish specication 1 A C Determine the volumes over a medium/longterm period 2 A D Analyse the supplier market locally and internationally 3 A E Review international sourcing options and select 3 D F Send tender enquiry 2 B, C 8: F 6 Visit potential suppliers 2 F H Receive tenders 4 F 1 Select potential suppliers 1 G & H J Prototype build 6 | K Airfreight prototype for approval 1 J L Gain Quality approval 1 K M If approved then Final Negotiation and contract award 2 L Page 2 of4 ADZ anm Lxcmplar Questions Mar2013 Sourcing from low cost countries GQP has a set time-frame of 6 months for the launch of its new product and needs to ensure no risk of failing to meet this deadline, The local fabrication suppliers to GOP are very nancially dependent on GQP with GQP being 80% of most ofthe local fabricators business. Simon believes that there may be collusion between the local suppliers when pricing. It is time for change and Simon believes that lowcost country sourcing may remove some ofthe complacency GQP feels they are experiencing with the local suppliers. Simon must ensure that any