• Solve business problems with appropriate quantitative decision-making models

use a weighted decision model (also known as a weighted matrix) to help a company select a new CRM system. Use the information given below and construct a weighted matrix model that accounts for all information to help the company make the most appropriate choice.

Begin by reviewing the following resources on Constructing a weighted matrix.

• Constructing a weighted matrix(Links to an external site.) . (Borysowich, 2006) https://it.toolbox.com/blogs/craigborysowich/constructing-a-weighted-matrix-112306
• CRM software selection quick start guide(Links to an external site.) . (SelectHub, 2018).
• Weighted Matrix Model (Herzing Business, 2018).

The company is evaluating several facets of CRM systems. These facets and their relative importance are listed below:

Contact Management	20%
Reporting	15%
Predictive Analysis	15%
Marketing Automation Integration	10%
Lead Management	10%
Mobile	2.5%
Social	2.5%
Cost	25%

Each vendor's ability to meet these criteria is rated on a scale of 1 to 5. With 5 indicating good alignment, and 1 indicating poor alignment.