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Solve each of the non-parametric test exercises with Excel: 1. An advertising agency is researching what types of ads pay more attention to the teenagers.

Solve each of the non-parametric test exercises with Excel:

1. An advertising agency is researching what types of ads pay more attention to the teenagers. 11 children are observed, 6 are shown advertisements about food and the remaining 5 they are shown advertisements about drinks. All notices have a similar duration. The attention span (in seconds) of the 11 children. The data is summarized below:

Type of ads B C B B B B C C C C C
Sorted data 23 25 28 30 35 38 41 42 45 47 50

Apply a non-parametric test to determine if there are statistically significant differences significant between both groups. If there are any, say which is the group of notices to which the children lend greater attention. Show the whole procedure. Calculate the statistic, and draw conclusions.

2. A sample of 82 Institute students and another with 46 have been randomly selected. students from private centers and the note in Physical Education has been considered for each one from them. The data obtained are summarized in the following contingency table.

Insuf Suf or Good Notable Very Good Total
Private Center 7 14 17 9 47
Institute 30 32 17 3 82
37 46 34 12 129

We want to test the hypothesis that the distribution of grades in Physical Education is independent of the type of educational center

3. A zoologist wants to determine if testosterone levels are different in three strains roosters (Hampton, 1994, p. 147). The child data:

Strain A 439 568 134 897 229 329
Strain B 103 115 098 126 115 120
Strain C 107 099 102 105 089 110

Apply a test that allows the zoologist to test your hypothesis. Draw conclusions and draw the region of rejection. Calculate the p-value of the test.

4. The effectiveness of advertising for two rival products (Brands X and Y) were compared. HE did market research at a local mall, where participants were given displays an advertisement for two rival coffee brand products, which they will rate on a scale from 1 (I will definitely NOT buy the product) to 10 (definitely YES I will buy the product). Half of the participants were shown an advertisement for a product while the other half that of the other product. The data obtained are the following:

Brand X Brand Y

Participant Rating Participant Rating
1 3 1 9
2 4 2 7
3 2 3 5
4 6 4 10
5 2 5 6
6 5 6 8

Apply a hypothesis test to determine if both brands have the same acceptance. in case if not, indicate which brand is more accepted. Draw conclusions. Calculate the test statistic. Graph of the rejection region. Calculate the p-value of the test (p-value).

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