solve the Dilemma

Jack Gray and his best friend, Bruce McVay, decided to start their own small business. Jack had developed recipes for fat-free and low-fat cookies and muffins to satisfy his personal health needs and Bruce had extensive experience in managing food-service establishments.

They knew that a startup company needs a quality product, adequate funds, a written business plan, some outside financial support, and a good promotion program.

Each had $35,000 to invest and with their homes and other resources, they had borrowing power of an additional $125,000.

Answer the following:

1. Evaluate the idea of a low-fat cookie and muffin retail store.

2. What advice would you give Jack and Bruce as they start up their business.?