Question
solve these mcq's and explain also Question 1: Which of the following drives positioning? (check all that apply) A) Customers B) Accounting C) Company D)
solve these mcq's and explain also
Question 1:
Which of the following drives positioning? (check all that apply)
A) Customers
B) Accounting
C) Company
D) Competitors
Question 2:Segmenting is best viewed as a(n) ________ process.
A) Mechanical, nonjudgmental
B) Combining
C) Breaking apart or disaggregating
D) Assorting
E) Clustering or aggregating
Question 3: Which of the following are part of the external market environment? ( Check all that apply)
A) Legal regulations
B) Company
C) Customers
D) Economy
E) Competitors
F) Social and cultural changes
Question 4:
Which of the following are examples of quantitative screening criteria? [Check all that apply]
a) Sustainability
b) Company image
c) Profitability
d) Market share
Question 5:
For Dollar General, its strengths include:
a) State laws that favor low-cost retailers
b) Competitors were not located in rural communities
c) Customers were not being well served in rural communities
d) Dollar general's low cost operations
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