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solve these mcq's and explain also Question 1: Which of the following drives positioning? (check all that apply) A) Customers B) Accounting C) Company D)

solve these mcq's and explain also

Question 1:

Which of the following drives positioning? (check all that apply)

A) Customers

B) Accounting

C) Company

D) Competitors

Question 2:Segmenting is best viewed as a(n) ________ process.

A) Mechanical, nonjudgmental

B) Combining

C) Breaking apart or disaggregating

D) Assorting

E) Clustering or aggregating

Question 3: Which of the following are part of the external market environment? ( Check all that apply)

A) Legal regulations

B) Company

C) Customers

D) Economy

E) Competitors

F) Social and cultural changes

Question 4:

Which of the following are examples of quantitative screening criteria? [Check all that apply]

a) Sustainability

b) Company image

c) Profitability

d) Market share

Question 5:

For Dollar General, its strengths include:

a) State laws that favor low-cost retailers

b) Competitors were not located in rural communities

c) Customers were not being well served in rural communities

d) Dollar general's low cost operations

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