solve these mcqs and explain

Question 1:

Which of the following drives positioning? (check all that apply)

A) Customers

B) Accounting

C) Company

D) Competitors

Question 2:Segmenting is best viewed as a(n) ________ process.

A) Mechanical, nonjudgmental

B) Combining

C) Breaking apart or disaggregating

D) Assorting

E) Clustering or aggregating

Question 3: Which of the following are part of the external market environment? ( Check all that apply)

A) Legal regulations

B) Company

C) Customers

D) Economy

E) Competitors

F) Social and cultural changes

Question 4:

Which of the following are examples of quantitative screening criteria? [Check all that apply]

a) Sustainability

b) Company image

c) Profitability

d) Market share