Some auto insurers now offer customers the option to install a mobile phone app that monitors and provides feedback on their driving, including areas such as speeding, braking and acceleration. If customers keep their score above 70 (out of 100), they will receive a insurance premium discount. Do you think customers (or yourself) are willing to install the app, and are customers willing to read the details about their performance from the app. Furthermore, do you think performance will improve if they mobile phone app provides more frequent feedback (e.g. per trip) or less frequent feedback (e.g. once per month).

Do you think this feedback will affect future performance?