Question
Some claim that every day KFC in china moves away from its U.S. roots. Argue and discuss the implication of this statement with regards to
“Some claim that every day KFC in china moves away from its U.S. roots”.
Argue and discuss the implication of this statement with regards to customer behavior. (30 marks)
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The claim that KFC in China moves away from its US roots daily implies a gradual divergence in several aspects including menu offerings marketing stra...
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International Marketing
Authors: Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui
11th Edition
0357445120, 978-0357445129
