some examples of how P&G used each of the four types of innovation. Match the examples with the innovation type. When complete, click Submit. Question 16 options: Creation of the Swiffer sweeper Adding Febreze scents to products Olay Pro X - Clinically proven to be as effective as more expensive counterparts Superior to other P&G anti-aging products Detergent with more cleaning power Toothpaste with better flavour Use of ads during the Olympics Celebrating Mothers 1. Commercial 2. Disruptive 3. Sustaining 4. Transformational Sustaining