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some importance to buyers Moderate importance to buyers High importance to buyers Things we do/have What/ why? Is it our featured What/ why? Need to

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some importance to buyers Moderate importance to buyers High importance to buyers Things we do/have What/ why? Is it our featured What/ why? Need to protect and What/ why? This is our featured that they don't. highlight? promote. highlight which we must protect and keep improving. Things we do/have What/ why/ can they easily What/ why... ? make it difficult for What/ why? We MUST make it better than them. add/copy? them to copy. impossible for them to copy. Things we do/have What/ why? Can we improve / be equally well. our featured highlight? Things they do/have What/ why ... can we improve? What/ why ... can we have it too? What/ why ? We must have it better than us. now Things they do/ What/ why ... will this kill our What/ why ... can we have it too? What / why we don't have? This have that we don't. business? will kill us

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