Question
Some managers believe that market-based measures of performance are clearly the most relevant performance measures. To what extent do you agree with this view? You
Some managers believe that market-based measures of performance are clearly the most relevant performance measures. To what extent do you agree with this view? You should support your arguments by referencing academic and practitioner examples. 25 marks
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Management Information Systems Managing the digital Firm
Authors: Kenneth C. Laudon, Carol Guercio Traver
14th edition
132142856, 132142854, 978-0133898163
