Some new entrants in certain markets have no choice but to come up with new ideas in order to set themselves apart from the incumbent firms. However, companies that have years of experience within the market will have a much easier time establishing a new product in the market because they already have the customer base and support. Im sure that continuing into the future, incumbent firms will introduce new products much quicker and more efficiently than new entrants. What factors may allow new entrants to introduce new products at similar rates compared to the incumbent firms?