Question
Some people love Apple products. They see the quality, and image is something that appeals to them. What is the marketing term for this? A.
Some people love Apple products. They see the quality, and image is something that appeals to them. What is the marketing term for this?
A. Competitive Advantage
B. Publicity Objective
C. Sales Promotional Theme
D. Marketing Differentiator
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
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