Some products die quickly, other stay in the mature stage for a long long time. Suppose you are the marketing manager. Analyse the various stages of the product life cycle with the impact of different environmental factors

Case: Atom Sports Accessories Atom Sports Accessories is a startup company for sports accessories. The company is ready to enter a market where giant companies are already present with their products. Atom Sports Accessories provides sports accessories related to cricket, hockey, and badminton. The founder of Atom was an athlete and has core knowledge of several types of sports being played in the city. Because of his sports background, he understands the needs and wants of the customer who arrives at his store to buy products. He selected employees who also have a passion in sports and are ready to sell the related products to the customers. A growing market for sports accessories will be a competition for Atom Sports Accessories. The company has outlined an explore-market marketing programme that combines highly relevant services and products with an evolving direct-to customer distribution strategy to appeal the customers. For attracting more customers, the company is also providing tickets of some local matches to the customers, so that the customers get more involved to the sports and buy more products. Before entering the market, Atom Sports Accessories have hired a market research company to help them place the product into the target areas of the market. The research company has valuable information about the market and knows the most common attributes about the prized customers. The information will be used to better understand who is served, what their specific needs are, and how Atom Sports Accessories can communicate with them in a better way.