Some publishing companies make money from reprinting classic novels such as Romeo and Juliet, The Great Gatsby and Animal Farm. The publisher knows that a reprinted novel sells, on average, 2000 copies in Australia at a price of $6.99. They also estimate the point elasticity of demand for reprinting classic novels to be 4 (in absolute terms). The publisher decides to sell a comparable reprinted edition of Robinson Crusoe for $6.49.