Some Rubric (2)

Criteria

Ratings

Pts

This criterion is linked to a Learning OutcomeStrengths, Weaknesses, Opportunities and Threats

students correctly mention atleast 3 points for S, W, O and T

5 pts Exceptional Exceeded expectations

3 pts Satisfactory Meeting expectations

1 pts Unsatisfactory Below expectations

0 pts Absent Not done

5 pts

This criterion is linked to a Learning OutcomeFocus and Goal setting

definite goals and positioning based on S and O

5 pts Exceptional Exceeded expectations

3 pts Satisfactory Meeting expectations

1 pts Unsatisfactory Below expectations

0 pts Absent Not done

5 pts

This criterion is linked to a Learning OutcomeMarketing Mix of student

Valid arguments included for all 4 Ps

5 pts Exceptional Exceeded expectations

3 pts Satisfactory Meeting expectations

1 pts Unsatisfactory Below expectations

0 pts Absent Not done

5 pts

This criterion is linked to a Learning OutcomeMarketing actions, Evaluation and Corrective measures

listed actions for all 3 sections correctly aligning with SWOT

5 pts Exceptional Exceeded expectations

3 pts Satisfactory Meeting expectations

1 pts Unsatisfactory Below expectations

0 pts Absent Not done

5 pts

Total Points: 20