Question
Some sales promotion techniques are handled differently online than they are in the more traditional ways discussed in the text and in class. Comment on
Some sales promotion techniques are handled differently online than they are in the more traditional ways discussed in the text and in class. Comment on the following examples:
Sampling: How does the following website capitalize on the sales promotion technique of sampling? Provide examples to illustrate your answer fromhttp://insidemacgames.comDoes this type of sampling corresponds to any of the sampling categories listed in the text? If so, explain. If not, describe this new technique and discuss its potential. Couponing: Check out this website to see how couponing has been taken to the web:http://www.save.caWhat are the significant differences between these coupons and traditional coupons? Does web-based distribution alleviate any problems associated with coupons? Do they have other disadvantages? Are there any sales promotion techniques (including or in addition to those mentioned above) that are difficult or impossible to execute on the Web? Are there some that are particularly well-suited to the web?
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