Some simple work shown, nothing too serious and no equations needed.

Revenues COGS Gross Margin Other Operating Costs Operating Income Activity Orders Processed (number) Line-items ordered (number) Store Deliveries made (numbers) Carton Shipped to Stores (number) Shelf Stocking (hours) General Supermarket Chains 3,718,000 3,616,000 102,000 Drugstore Chains Mom-and-Pop Single store Medcare 3,140,000 3,015,000 125,000 1,982,000 1,798,000 184,000 8,840,000 8,429,000 411,000 327,200 83,800 General Supermarket Chains 250 Drugstore Chains Mom-and-Pop Single store Total Cost of Activity in 2013 500 1,750 85,000 1,900 4,300 15,025 84,900 125 325 960 70,500 36,000 23,000 17,000 76,000 300 200 100 10,800 327,200 Activity Area Order processing Line-item processing Delivering to stores Cartons shipped to store Stocking of customer store shelves Cost Driver Number of customer purchase orders Number of line items ordered by customers Number of store deliveries Number of cartons shipped Hours of shelf-stocking Using the 3 graphs answer the following questions. 1. Compute the 2013 gross margin percentage for each of medcare's three market segments (enter percent to two decimal places) 2. Compute the cost driver rates for each of the five activity areas. (Round answer to nearest whole number) 3. Use the activity-based costing information to allocate the 327,200 of other operating costs to each of the market segments. Compute the operating income for each market segment 4. Calculate the operating income percentage for each marketing segment (Enter the percent to two decimal places)